Awesome update to film festival format

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Film festivals get a firmware update courtesy of From Here To Awesome. Set up by a trifecta of self-distribution pioneers, Lance Weiler, Arin Crumley, and M dot Strange, FHTA wants to democratise the film festival, and open up the selection and distribution process.

Making films is democratised but distributing them is not.

Set up through a disillusionment in the current state of the film festival circuit FHTA is a discovery and distribution festival with the lofty aim to create a perfect system for independent filmmakers to get a film blasted to audiences in theaters, living rooms, online and via mobile phones.

They’ve just started a series of videos introducing the festival mission and how you can use it (YouTube channel). Condensing the message of the FHTA How it works video goes something like this:

This year 20,000 films will be made. Audiences have so many choices. But filmmakers have to go through gatekeepers to be even part of that choice. The festival is all about filmmakers finding audiences, and audiences finding films. From Here To Awesome is a direct path between them. Through an online vote a top 10 of submitted films is chosen and these are then distributed and promoted by the festival.

FHTA is an inspiring project to open up the film festival system and put the selection process in the hands of the audience and fans.

Posted by Admin on 2008/03/27

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