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A natural extension to Radiohead’s current media experiments, and their Radiohead TV concept—the band have teamed up with Aniboom, the animation/video site, for an In Rainbows animated music video competition.
While more distribution and engagement experiments with their audience rather than direct ‘free culture’, Radiohead at least appear to be putting some of that money garnered from the In Rainbows ‘pay what you like’ direct download release.
They have teamed with online animation community site Aniboom for a user-generated music video competition. 10 semi-finalists get $1k to create a 1 minute long clip. From 11 voted for semi-finalists (10+wildcard late submission), 5 make the final and an opportunity to win $10k to make the full length version of their submission. The winner is chosen by Radiohead. There’s not a blanket rights forfeiture, it appears quite reasonable for entrants, which is a good thing. Be interesting to see if the submissions chosen take them in a new graphic direction, even for a little while.
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Radiohead’s In Rainbows pioneered an open ‘gifting’ release strategy from high profile music artists.
Over 250+ entries so far.
Testing live preview.
Doesn’t seem as exciting, a step backward compared to the blipverts of Radiohead TV and Kid A time.
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