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In Rainbows
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Radiohead’s In Rainbows pioneered an open ‘gifting’ release strategy from high profile music artists.
http://www.inrainbows.com/
Project created: 2007
Contribute: Wiki Article
Widely publicised as the first album to be ‘gifted away’ - Radiohead fans were asked to submit download fee from zero to whatever in exchange for a download link to the album - this project has lead the way for other music artists to look outside the box of traditional record release strategies.
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